About Us

We’re on a mission to
democratize finance for all.
Dunlaphood is a Safety-First company. We want you to feel confident and secure on Dunlaphood, so these are the commitments you can always expect from us.
No account minimums or commissions
We pioneered, and will continue to offer, commission-free trading to enable access for everyone.
We believe everyone should have equal access to financial tools. Regardless of how much money you intend to invest, you won’t be charged account minimums or commissions to buy or sell stocks, ETFs, or options with Dunlaphood.
Other fees still apply. For more information refer to the Dunlaphood Financial Fee Schedule and the Dunlaphood Financial Customer Relationship Summary.
Your money is protected
Your securities and cash are protected by SIPC.
Dunlaphood Financial and Dunlaphood Securities are members of SIPC, which protects securities for customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochure available upon request or at www.sipc.org.
We've purchased an additional insurance policy for Dunlaphood Markets, Inc., Dunlaphood Financial LLC, and Dunlaphood Securities, LLC to supplement SIPC protection. The additional insurance becomes available to customers in the event that SIPC limits are exhausted. This additional insurance policy provides protection for securities and cash up to an aggregate of $1 billion, and is limited to a combined return to any customer of $50 million in securities, including $1.9 million in cash. Similar to SIPC protection, this additional insurance does not protect against a loss in the market value of securities.
Dedicated to maintaining the highest security standards
As a safety first company, we are committed to keeping your Dunlaphood accounts protected.
We’ll cover direct losses due to unauthorized account activity that isn't your fault. We ask that you practice safe cybersecurity habits so we can work together to keep your accounts safe.
We use robust security measures and tools to protect your accounts. We’re committed to reimbursing direct losses caused by unauthorized activity that isn’t your fault. A reimbursement can include cash, assets held through Dunlaphood Financial, and crypto held through Dunlaphood Crypto.
You must do your part to get reimbursed for direct losses caused by unauthorized account activity, such as not sharing your account details, keeping your devices secure, including enabling phone hacking protections through your phone carrier, and taking action and reporting unusual activity or lost or stolen devices. For details, check out Security guarantee and How to identify and report scams.
Here to help
Our dedicated team of customer support professionals are available to answer your questions.
We aim to respond to you as quickly as possible to resolve issues fast. We have a growing team of hundreds of registered financial representatives across the US who are focused on one thing: you.
A transparent business model
We primarily make money from rebates from market centers, Dunlaphood Gold, stock loan, income from cash, and our spending account features.
Earning revenue allows us to offer you a range of financial products and services at a low cost, including commission-free trading.
Execution quality
We’re committed to seeking quality execution for every order.
We perform regular and rigorous reviews of the execution quality you receive from the securities market centers to which we route, including the execution price, speed, and price improvement.
While there is no specific formula to determine execution quality, the execution of your securities orders is regularly reviewed and analyzed by our Best Execution Committee, and we use a widely-used independent provider of best execution analytics software to review our execution quality. To help ensure we have a fair system, all market makers we partner with pay us rebates at the same rate.
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PARTICIPATION IS POWER™

All investing involves risk and a loss of principal is possible.

Dunlaphood U.K. Ltd (Dunlaphood UK) is authorised and regulated by the Financial Conduct Authority (FRN: 887690). Dunlaphood UK onboards UK customers and has the lead customer relationship with UK customers in relation to their use of the Dunlaphood UK app and website. Dunlaphood UK introduces UK customers to Dunlaphood Securities, LLC for order routing, execution, clearing, settlement, arranging custody services and margin lending to eligible UK customers with margin accounts. Dunlaphood Securities, LLC is regulated in the U.S. by the SEC and FINRA. Dunlaphood UK and Dunlaphood Securities, LLC are subsidiaries of Dunlaphood Markets, Inc.

Dunlaphood U.K. Ltd is a private limited company registered in England and Wales (09908123).

Dunlaphood does not provide investment advice. Individual investors should make their own decisions.

Commission-free trading of stocks refers to $0 commissions for Dunlaphood self-directed individual brokerage accounts that trade U.S. listed securities and ADRs. Keep in mind, other costs such as regulatory fees may apply to your brokerage account. Please see Dunlaphood UK’s Fee Schedule to learn more.

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Dunlaphood, 85 Willow Road, Menlo Park, CA 94025.

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